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Data & Tools

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Marketing

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Resources

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About

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Enhanced Profiles

The heart of decision-making

Guide student decisions with a detailed student accommodation profile backed by trusted, verified reviews.

 

Mobile-Enhanced-profile-StudentCrowd
TRUSTED BY
Greystar Collegiate Fresh Here! Optivo Student Roost Unipol Icon Inc Derwent Students Abodus Sanctuary Students Almero Student StudyInn AXO Student Living Mezzino CRM Students MYS living Yugo Luna Vita Group Unilife StudentFM Unite Students The Stay Club StudentCastle Nurtur Mansion Student Homes for Students LIV student Herbal Hill Studios Hello Student Every Student CODE Capitol Students Campus Living Villages ACIS students UPP University of Derby University of Birmingham
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StudentCrowd is the first and final place students visit to compare universities, courses and places to live. Two million users a year research options on the platform, and the profiles they see shape the decisions they make.

An Enhanced Profile is the best way to influence those decisions. 

Each enhanced profile contains structured data to generate more visibility in search and AI answer engines, including images, reviews, rooms, features, maps, info and Q&A.  

Featuring high-value, media-rich content and verified reviews, as well as the ability to convert high-intent traffic through features like Reservations.

 

Increase visibility. Capture demand. Convert traffic.

Enhanced Profiles for better search visibility

An Enhanced Profile gives you greater control of how your institution or property appears across StudentCrowd - and how it’s interpreted by search engines and AI tools.  

For both universities and accommodation providers, they deliver:

  • Better visibility across leading search engines and emerging AI platforms thanks to studentcrowd.com signals and authority
  • Structured, rich content that improves authority signals and boosts search performance
  • Custom messaging to position your brand clearly and consistently
  • Branded responses to reviews and questions
  • Direct CTAs that drive high-quality referral traffic
  • Support from Customer Success to maximise performance

Enhanced Profiles deliver up to 96% more visibility and 80% higher engagement time than basic listings, reducing cost per acquisition and increasing the volume of ready-to-convert traffic.

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Reservations turns visibility into bookings

Reservations

The first-of-its-kind feature lets students reserve PBSA rooms directly through StudentCrowd, bringing research and reservation together in one trusted journey.

Free and automatically activated on all enhanced profiles, Reservations delivers:

  • A seamless end-to-end journey, from research to reservation
  • A direct booking route for providers, with lower acquisition costs and no reliance on third-party agents
  • Higher conversion rates: 25–40% of reservations progress to completed bookings*
  • A mobile-first, intuitive flow that mirrors how students search and make decisions
  • Transparent, trusted interactions built on live data and verified reviews
  • Direct communication to progress bookings smoothly

*Average conversion rate from key operators, April - December 2025

Enhanced Profiles deliver up to 96% more visibility than basic listings

 

 

 

 

 

 

 

 

 

Enhanced profiles receive 80% higher engagement time 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 

 

 
 

 

 

25–40% of reservations progress to completed bookings

About StudentCrowd.com

With 154 Universities, 2,862 accommodation options and over 35,000 courses listed, StudentCrowd.com provides a centralised place to explore real student experiences. It's the first and final place students come to make decisions, from the early research stage right through to accepting their place and choosing where to live, making it the ideal platform to attract and engage students.

Map of UK

UK Coverage

Verified reviews across every UK university, course and accommodation choice give students a complete, trusted view of all their options, in one place.

Algorithm

Sophisticated Algorithm

Scores are weighted based on recency, volume and authenticity signals, providing a more accurate reflection of the student experience.

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Respond to Reviews

Replies can be posted against student reviews, supporting transparent conversations and helping build trust.

People speaking to each other

Organic Marketing

Content is naturally integrated into student journeys, so it appears relevant and useful without disrupting the user experience.

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Verified Reviews

All reviews are written by real students and checked by humans, ensuring reliable insight students can trust.

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Review API

Verified reviews can be embedded on your website to strengthen credibility, improve visibility and support confident decision-making.

Frequently Asked Questions

Get started today!

Keen to upgrade to enhanced profiles?
Contact us here, and we will be in touch.