Enhanced Profiles
The heart of decision-making
Guide student decisions with a detailed student accommodation profile backed by trusted, verified reviews.
TRUSTED BY
StudentCrowd is the first and final place students visit to compare universities, courses and places to live. Two million users a year research options on the platform, and the profiles they see shape the decisions they make.
An Enhanced Profile is the best way to influence those decisions.
Each enhanced profile contains structured data to generate more visibility in search and AI answer engines, including images, reviews, rooms, features, maps, info and Q&A.
Featuring high-value, media-rich content and verified reviews, as well as the ability to convert high-intent traffic through features like Reservations.
Increase visibility. Capture demand. Convert traffic.
Enhanced Profiles for better search visibility
An Enhanced Profile gives you greater control of how your institution or property appears across StudentCrowd - and how it’s interpreted by search engines and AI tools.
For both universities and accommodation providers, they deliver:
- Better visibility across leading search engines and emerging AI platforms thanks to studentcrowd.com signals and authority
- Structured, rich content that improves authority signals and boosts search performance
- Custom messaging to position your brand clearly and consistently
- Branded responses to reviews and questions
- Direct CTAs that drive high-quality referral traffic
- Support from Customer Success to maximise performance
Enhanced Profiles deliver up to 96% more visibility and 80% higher engagement time than basic listings, reducing cost per acquisition and increasing the volume of ready-to-convert traffic.
Reservations turns visibility into bookings
The first-of-its-kind feature lets students reserve PBSA rooms directly through StudentCrowd, bringing research and reservation together in one trusted journey.
Free and automatically activated on all enhanced profiles, Reservations delivers:
- A seamless end-to-end journey, from research to reservation
- A direct booking route for providers, with lower acquisition costs and no reliance on third-party agents
- Higher conversion rates: 25–40% of reservations progress to completed bookings*
- A mobile-first, intuitive flow that mirrors how students search and make decisions
- Transparent, trusted interactions built on live data and verified reviews
- Direct communication to progress bookings smoothly
*Average conversion rate from key operators, April - December 2025
Enhanced Profiles deliver up to 96% more visibility than basic listings
Enhanced profiles receive 80% higher engagement time
25–40% of reservations progress to completed bookings
About StudentCrowd.com
With 154 Universities, 2,862 accommodation options and over 35,000 courses listed, StudentCrowd.com provides a centralised place to explore real student experiences. It's the first and final place students come to make decisions, from the early research stage right through to accepting their place and choosing where to live, making it the ideal platform to attract and engage students.
UK Coverage
Verified reviews across every UK university, course and accommodation choice give students a complete, trusted view of all their options, in one place.
Sophisticated Algorithm
Scores are weighted based on recency, volume and authenticity signals, providing a more accurate reflection of the student experience.
Respond to Reviews
Replies can be posted against student reviews, supporting transparent conversations and helping build trust.
Organic Marketing
Content is naturally integrated into student journeys, so it appears relevant and useful without disrupting the user experience.
Verified Reviews
All reviews are written by real students and checked by humans, ensuring reliable insight students can trust.
Review API
Verified reviews can be embedded on your website to strengthen credibility, improve visibility and support confident decision-making.
Frequently Asked Questions
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How does an Enhanced Profile improve my visibility in AI search?
Enhanced Profiles use structured data, verified reviews, recency signals and rich content, all factors AI models prioritise when generating answers. This increases the likelihood of being referenced by AI platforms.
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Does an Enhanced Profile improve my Google ranking?
Yes. Because Enhanced Profiles are rich, structured, and authoritative, they generate stronger search signals and often appear in more keyword journeys, including the type of long-tail queries students use in their research.
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Are students using Reservations genuinely ready to book?
Yes. Reservations capture high-intent students at the moment they decide. Conversion rates are around 25–40%.
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Does activating Reservations replace my other booking tools?
No. Reservations complements your current process, capturing intent earlier and directing students into your existing booking flow.
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How do Enhanced Profiles support brand reputation?
You can respond to reviews, highlight strengths through curated content and present a consistent message that builds trust with students.
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What types of content can I include in an Enhanced Profile?
Enhanced Profiles support structured information, imagery, video, rich descriptions and key selling points, all optimised for how students compare providers.
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How quickly can an Enhanced Profile go live?
Most Enhanced Profiles go live within days. Our Customer Success team guides setup and ensures your content is complete, accurate and optimised.
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How do Enhanced Profiles help with conversion, not just visibility?
By giving students richer content, clearer messaging, review responses and direct calls to action, Enhanced Profiles drive more qualified referrals and booking-ready traffic. The free Reservations feature enables them to act immediately.
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How do I get the Reservations feature?
It appears automatically on Enhanced Profiles. There is no setup cost — it’s free.
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How complex is it to set up an Enhanced Profile?
Our Customer Success team will work with you to create a content-rich, fully optimised profile that reflects your brand and supports search performance.
Get started today!
Keen to upgrade to enhanced profiles?
Contact us here, and we will be in touch.


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